Although there were over 25 million EBIF-enabled set-top boxes deployed in the US at one time, the promise of interactive ads never really materialized.Īnother platform for interactivity is the smart TV. The cable industry went down the path of EBIF and tru2way, and for a while there was a flurry of second screen apps. It would have been MUCH EASIER if I could have just picked up the remote and clicked the “OK” button to have Target send me the coupon! The Quest for Interactive Adsįor years, advertisers, cable operators, and television manufacturers have sought the best way to engage viewing audiences with interactive ads. Luckily, I was using my Xfinity X1G set-top box which includes a time-shift buffer feature, so I could just rewind 30 seconds and re-run the commercial. By the time I had dug through the screens on my smartphone to launch Shazam, the commercial was over. Pretty Cool! You can try it out using the ad on this Youtube link.īut it wasn’t quite as easy as I made it sound. About 20 minutes later, I received a text message with a URL to a barcode to redeem for one free 20-oz.
Pressing that button took me to another page that prompted for my birthdate and phone number. When the glass was full, it then prompted with a button to “Redeem at Target”.
SHOULD I ENABLE SAMBA INTERACTIVE TV FULL
The ad depicted a Coke glass full of ice with Coke Zero being poured into it. When the ad starts, it declares “This is a drinkable commercial,” then prompts the user to “Shazam now to drink it.” I launched Shazam on my smartphone, it picked up the audio, and launched a Coke Zero ad on my phone.
Recently, Coke aired an interactive advertisement during the NCAA Final Four basketball games.
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